Thursday, 26 January 2012

Edible Colour

This was a competition brief set by YCN. The brief was to create an integrated marketing campaign for Fedrigoni papers new colour selection tool.

From reading the brief the main thing that struck me was quote 'the art and science of paper'. I decided to play with this idea and really investigate how colour is really made. Through experimentation I found that dyes can be made using a variety of natural products.

Edible colour is a tounge a cheek take on how Fedrigoni colour their papers. The produce used reflects Fedrigoni's Italian history as well as traditional cookbook design. The three ranges of Edible Colour reflects the different colour ranges Fedrigoni has on offer. To create an integrated marketing campaign I produced a cookbook, poster design and recipe cards that would be sent to designers.

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