Monday, 31 January 2011


Flyer (front and back)

Tote bag (front and back)


Booklet- A2 sheet to be folded up to c
reate a square 28 page booklet.

A few digital images from our Topman brief. We were asked to create promotional material for the a new Topman store that is going to be opening in Chicago. We had to base our designs along the theme of a new trend called art school bloc. This trend utilises print, pattern, pastels, knit, fair isle, vintage accents in clothing, as well as bright colours, cut and paste techniques and bold typography in graphics.

I decided to base my campaign around the them of the bloc or cube, so I illustrated a piece of clothing that would fit within the trend and then turned this illustration into a series of origami cubes. I then based all my designs around the visuals the origami cubes created. I wanted to keep the subject matter somewhat ambiguous and broad so it would appeal to a wide range of people. I think with the flyers and booklet there is a sense of mystery, and with mystery comes excitement. I decided I did not want to use 'trend' images we were supplied with as I found they didn't excite me and I felt they would end up being more of a hinderance than a help.

These designs are only preliminary as I wish to add more outcomes, such as a large format poser, iphone/blackberry case and possibly an animation. I think that when I have printed the flyer and booklet on a good quality stock they will be a lot more effective.

Wednesday, 5 January 2011

New year, new skill.

I am trying to be a good person this year, I'm attempting to keep a form of diary which, to be truthful is so far from the traditional sense of the word you could barely call it a diary. I also want to learn how to crochet, and more specifically be able to make a granny square crochet blanket. I got a granny square book for christmas, and I've just found a hook in the loft- so now is a good a time as any. I was inspired by a post of the LivingEtc forum and instantly became VERY jealous.

I will learn how, I will, I will...

Tuesday, 4 January 2011

Year of the Rabbit

Belated, Merry Christmas and a Happy New Year. I've got good vibes about 2011 and I quite like rabbits. A selection of a few more unusual gifts; bell jar from Rocket St.George, vintage 'Cooking with stork' cookery books from around the 1960s and glass cake stand both from the OK Corral. My collection of glass items is growing! Now just to find a place to put them...