Monday, 31 January 2011


Flyer (front and back)

Tote bag (front and back)


Booklet- A2 sheet to be folded up to c
reate a square 28 page booklet.

A few digital images from our Topman brief. We were asked to create promotional material for the a new Topman store that is going to be opening in Chicago. We had to base our designs along the theme of a new trend called art school bloc. This trend utilises print, pattern, pastels, knit, fair isle, vintage accents in clothing, as well as bright colours, cut and paste techniques and bold typography in graphics.

I decided to base my campaign around the them of the bloc or cube, so I illustrated a piece of clothing that would fit within the trend and then turned this illustration into a series of origami cubes. I then based all my designs around the visuals the origami cubes created. I wanted to keep the subject matter somewhat ambiguous and broad so it would appeal to a wide range of people. I think with the flyers and booklet there is a sense of mystery, and with mystery comes excitement. I decided I did not want to use 'trend' images we were supplied with as I found they didn't excite me and I felt they would end up being more of a hinderance than a help.

These designs are only preliminary as I wish to add more outcomes, such as a large format poser, iphone/blackberry case and possibly an animation. I think that when I have printed the flyer and booklet on a good quality stock they will be a lot more effective.

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