My latest project was to design a series of book covers for a set of four travel guides. We had to come up with our target audience and the 'big idea' of the book covers. I decided that I wanted to aim my travel guides at young people who were going away without their parents for the first time. I wanted the guides not to look like a travel guide so people wouldn't be embarrassed to use them, and also for them to be light weight and east to carry.
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